In 1837, Raphael Picard founded the Invicta watch brand in La Chaux-de-fonds, Switzerland, on the belief that fine Swiss timepieces could be offered at modest prices. For more than a century, the company created affordable timepieces of exceptional design and construction, but all but disappeared during the quartz developments of the early 1970s. In 1991, the brand was re-established, holding firm to the company's founding principle. Today, Invicta-remaining true to its Latin name "Invincible"-presents one of the most comprehensive watch collections on the market, with such favorites as the Pro Diver and Subaqua diver series, the S1 Rally racing series and the Reserve collection, created for those "in the know."